Rodok
The signal library
Every buying signal, and what to do with it.
One page per signal: what it is, why it predicts a purchase, how to spot it, and the first message to send. Each comes with a sentence you can track in Rodok.
People signals
A person changes role, joins a new company or moves up: the cleanest reason to reach out.
High intentChampion changes jobs: a buying signal for B2B salesWhen a past customer or happy user joins a new company, they already know your value. How to track champion job changes and what to send when one moves.
High intentNew executive hired: a buying signal for B2B salesA new VP or director in the role you sell to is one of the strongest B2B buying signals. How to spot new executive hires, when to reach out and what to say.
Medium intentPromotion to a new role: a buying signal for B2B salesA promotion turns someone who uses tools into someone who chooses them. How to spot promotions on LinkedIn, when to write, and a first message that fits.Company signals
A company hires, raises money, opens somewhere new or changes direction.
Low intentA company rebrand: a buying signal for B2B sales teamsA new name, logo or positioning often comes with a change in strategy and a list of things to redo. How to spot a rebrand, who sells to it, and when to act.
Medium intentBig customer win: a buying signal for B2B sales teamsA company that just signed a major customer often has to scale delivery fast. How to spot customer wins, who owns the new work, and what to send them.
Low intentCompany anniversary or milestone: a buying signal for B2B salesAnniversaries and milestones like reaching 100 employees are weak signals alone, but some mark real change. How to tell which ones matter and how to use them.
Medium intentFunding round announced: a buying signal for B2B salesA new funding round usually comes with a plan to grow, but every vendor sees it too. How to act on funding news without sending the message everyone sends.High intentHiring for the job you automate: a buying signal for B2B salesA job post describing the exact work your product does is a strong opening. How to find these posts, who to contact and how to raise it without sounding cold.
Medium intentHiring surge at a company: a buying signal for B2B salesA company hiring several people for the same team is building something, and usually has budget to support it. How to spot a hiring surge and who to contact.
Low intentLayoffs or a restructure: a buying signal for B2B salesLayoffs and reorganizations change who owns budgets and what gets cut. When they're a real signal, who to contact, and how to reach out without being tone-deaf.
Medium intentLeadership change: a buying signal for B2B sales teamsA new CEO, a founder stepping back or a new owner resets a company's priorities. How to spot leadership changes at the top and when they're worth acting on.
Medium intentNew office or new market: a buying signal for B2B salesA company opening a new office, site or country creates needs that didn't exist last month. How to spot expansion early, who to contact and what to say first.Low intentProduct launch: a buying signal for B2B sales teamsA company launching a new product often needs marketing, sales and support capacity it doesn't have yet. How to read a launch and who to contact about it.
Medium intentTech stack change: a buying signal for B2B sales teamsWhen a company adopts or drops a tool in your ecosystem, it opens doors for what plugs into it. How to spot a tech stack change and act on it in time.LinkedIn activity
What people post and ask in public: the closest thing to a raised hand.
High intentAsking for tool recommendations: a buying signal for B2B salesA LinkedIn post asking "what do you use for X?" is as close to a raised hand as prospecting gets. How to find these posts and reply without sounding like spam.Low intentCompetitor engagement: a buying signal for B2B salesPeople who comment on a competitor's posts are showing interest in your category. How to spot competitor engagement and when it's worth sending a message.
Low intentEvent attendance: a buying signal for B2B sales teamsPeople posting that they're attending or speaking at an event reveal their interests and where they'll be. How to use event signals without spamming.
Medium intentPain point posts on LinkedIn: a buying signal for B2B salesWhen a prospect posts about the exact problem you solve, you have a reason to write. How to find pain point posts on LinkedIn and reply without pouncing.Timing signals
The calendar moments when buying decisions get made.
Medium intentBudget season and planning: a buying signal for B2B salesMany teams decide next year's spending months before it starts. How to find out when your prospects plan budgets, track it in your CRM, and be present in time.
High intentCompetitor renewal coming up: a buying signal for B2B salesThe months before a contract with a competitor ends are when switching is possible. How to find renewal dates, track them in your CRM and time outreach.See the signals in your market.
Describe who you sell to in a sentence. Rodok finds the people showing it, and what to say first.