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Templates

Messages you can send today.

Copy and adapt: cold email, follow-up, LinkedIn and call templates for B2B sales, each with when to use it and what to change.

Breakups and replies

Breakup email template: a polite last message to a silent leadA breakup email template for the last message in a sequence to a prospect who has gone silent, with two variations, a checklist and CAN-SPAM basics.

Call scripts

Cold call script template for B2B reps: opener, pitch and closeA cold call script template for B2B sales with an opener, a short pitch and a clear close, two variations, a checklist and mistakes to avoid.

Cold email

Cold email template for B2B sales: a short one with two variationsA plain cold email template for B2B sales with two variations, a pre-send checklist, common mistakes and CAN-SPAM basics. Copy it and fill the brackets.Cold email template for someone who just started a new roleA short cold email for a prospect who started a new job in the last 90 days, with two variations, what to change and the mistakes to avoid.Email introduction request template: ask a contact for an introAn email introduction request template for asking a mutual contact to introduce you to a prospect, with a forwardable blurb, two variations and a checklist.

Follow-up

Follow-up email template after no response, plus two variationsA follow-up email template for when a prospect has not replied, with two variations, a checklist, mistakes to avoid and CAN-SPAM basics.

LinkedIn

LinkedIn connection request message template for B2B prospectsA short LinkedIn connection request message for B2B sales, with two variations, what to check, mistakes to avoid and a checklist before you send.LinkedIn message template to send after a connection acceptsA LinkedIn message template for the first message after someone accepts your request, with two variations, a checklist and mistakes to avoid.

Meeting requests

Meeting request email template: ask for 15 minutes the right wayA meeting request email template for B2B sales with two variations, a pre-send checklist, common mistakes and CAN-SPAM basics. Make the ask small and clear.

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