Rodok
Book a demo
Sales glossary

B2B sales terms, defined.

Plain definitions of the B2B sales, pipeline, lead generation and CRM terms teams look up, with an example and the related terms.

A

Account-based marketing (ABM)ABM stands for account-based marketing: choosing target companies first, then tailoring outreach to them. See ABM vs lead-based marketing and how signals help.

B

BDR (business development representative)A BDR is a business development representative who finds new potential customers and starts conversations. See what a BDR does, daily tasks and how the role works.

C

Customer acquisition cost (CAC)CAC stands for customer acquisition cost: the average spend to win one new customer. See the definition, the formula, a worked example and CAC payback.

L

Lead scoringLead scoring ranks leads by how well they fit and how ready they are to buy. See the definition, a simple points model and how signals improve it.

M

MQLAn MQL is a marketing qualified lead: a contact whose fit and activity pass a score. See MQL meaning, MQL vs SQL, how scoring decides it and common mistakes.

S

Sales pipelineA sales pipeline shows every deal by stage, from first contact to closed. See what pipeline means in sales, typical stages, coverage and common mistakes.Sales velocitySales velocity measures how much revenue your pipeline produces per day. See the sales velocity formula, a worked example and the four levers that move it.

See the signals in your market.

Describe who you want to reach in a sentence. Rodok finds them, writes the first message and keeps the deal in one place.

Get started Book a demo