Rodok
Abderrazzak AbouyaalaShort answer: if you want an Apollo alternative that adds buying signals and a CRM, look at Rodok (signals, sequences and a CRM in one), HubSpot Sales Hub or Close (CRM first, with sequences), Amplemarket or Unify (data, signals and sequences), Lemlist (outreach with a signals add-on) and Lusha (data and signals). The right pick depends on whether signals, the CRM or the database matters most to you.
Why teams look for an Apollo.io alternative
Apollo is popular for good reasons. Its site lists 240M+ contacts and 30M+ accounts, sequences with deliverability tools, a parallel dialer, and buying signals like intent, job changes and website visits (apollo.io). It has a free plan with no time limit, so it's often the first sales tool a startup buys.
The teams that move on usually say one of these:
- "We have the data, but not the timing." A big database tells you who exists. It doesn't tell you who has a reason to buy this week. Signal filters help, but they're filters on a database, not trackers watching for the specific thing your best deals have in common.
- "Our pipeline lives somewhere else." Apollo lists deal management and integrations with Salesforce, HubSpot and others, and many teams end up running the CRM in one tool and prospecting in another. That means syncing, duplicates and two places to check.
- "The credits are hard to plan." Apollo's pricing page says credits are pooled across the team, reset each billing cycle and don't roll over, and add-on credits are charged immediately. That's fair, but it makes the monthly bill move.
If that sounds familiar, the alternatives below are sorted by what they add: signals, a CRM, or both.
What to look for in an Apollo alternative
Score each option on four things:
- Signals you can define. Can you track the moment that matters to your sale (a new leader, a hiring push, a post about the problem you solve), or only filter a list? Our guide to buying signals lists 15 worth tracking.
- A CRM you'd actually use. Deals, tasks, notes and email on every record, not just a sync to somewhere else.
- Sequences that start from the signal. The first line should mention why you're writing now.
- A price you can predict. Seats, credits and add-ons, for your team size.
The Apollo alternatives, compared
Prices are from each company's own pricing page, checked on November 1, 2026. Several pages show two prices without saying which is monthly and which is annual, so we give the range.
| Tool | Signals | Sequences | CRM | Starting price |
|---|---|---|---|---|
| Apollo | Intent, job changes, website visits | Yes, plus dialer | Deal management, plus CRM integrations | Free plan; paid plans: check their site (pricing) |
| Rodok | Any signal you describe: LinkedIn posts, job changes, watchlists | Email from your Gmail or Outlook, LinkedIn steps as tasks | Yes, built in (deals, tasks, reports) | $79/month for 3 seats (Pro); CRM only $29/month for 3 seats |
| HubSpot Sales Hub | Prospecting agent on HubSpot Credits | Yes, on paid plans | Yes, full CRM | Free for up to 2 users; Starter from $7 to $20/seat/month (pricing) |
| Close | Not a signals tool | Workflows from Growth | Yes, with calling | Solo $9 to $19/user/month; Growth (workflows) $99 to $109 (pricing) |
| Amplemarket | AI intent signals, job change alerts | Yes, multichannel | Integrations | Startup $600/month on an annual term, 2 users (pricing) |
| Unify | Job changes and hiring (Base); website intent (Business) | Yes, multichannel | HubSpot and Salesforce sync (Pro and up) | Free up to 3 seats; Base $20/seat/month (pricing) |
| Lemlist | Buying intent add-on, 100 signals for $29/month | Yes, email and LinkedIn | CRM integrations | Email plan $69/month, or $55/month billed annually (pricing) |
| Lusha | Job changes, funding, hiring, new leaders | Not listed | CRM integrations | Free (40 credits/month); Starter $49.90/month (pricing) |
Rodok
Rodok starts from the signal instead of the database. You describe what you're looking for in a sentence, such as "new heads of sales at SaaS companies in Europe" or "hotels opening in Spain that are hiring", and trackers check LinkedIn posts, job changes (people who started a role in the last 90 days, filtered by title, seniority, company size, market and industry) and a watchlist of companies and people on a schedule. Each signal is marked hot or warm with a short AI note on why it matters.
Then it does the rest in the same place: it enriches the person and company, writes personalized lines for email sequences sent from your own Gmail or Outlook (with LinkedIn steps as tasks for the rep), sorts replies with AI, and keeps companies, people, deals, tasks and notes in a built-in CRM with calendar sync, booking links, reports and forecasting.
Best for: small and mid-size B2B teams that want signals, outreach and the CRM in one tool. Watch out for: Rodok has no phone dialer. If cold calling from a huge list is your motion, Apollo or a data tool fits better.
HubSpot Sales Hub
HubSpot is the default choice if the CRM is what you're missing. The free CRM covers up to 2 users. Paid Sales Hub plans include sequences, and Professional starts at $90 to $100 per seat per month plus a one-time $1,500 onboarding fee. HubSpot's pricing page notes that LinkedIn actions in sequences need a Sales Navigator subscription, and its prospecting agent runs on HubSpot Credits (pricing).
Best for: teams that want a full CRM and marketing tools on one platform. Watch out for: you'll still need a data or signals source, and costs climb with seats and tiers.
Close
Close is a CRM built for teams that sell by phone and email. Every plan includes calling and enrichment, and AI credits are included. Automated workflows (email, SMS and call follow-up) and the power dialer start on Growth, at $99 to $109 per user per month. There's a 14-day free trial with no credit card (pricing).
Best for: inside sales teams who call a lot and want a fast CRM. Watch out for: it isn't a prospecting database or a signals tool, so you'd pair it with one.
Amplemarket
Amplemarket bundles data, AI intent signals, job change alerts, multichannel sequences and the Duo AI copilot. Startup is $600/month on an annual term, with 2 users and 27,000 contacts; Growth and Elite are quoted (pricing).
Best for: teams replacing Apollo with something more signal-driven, with an annual budget. Watch out for: it connects to your CRM rather than replacing it.
Unify
Unify offers a 1.1B+ people database, multichannel sequencing and a dialer even on its free plan (up to 3 seats). Job change and hiring signals start on Base at $20/seat/month; Pro adds read-only HubSpot and Salesforce sync; website intent signals and two-way CRM sync are on Business (pricing).
Best for: teams that like Apollo's all-in-one feel and want signals priced per seat. Watch out for: the CRM is still somewhere else.
Lemlist
Lemlist is outreach first: email on every plan, and LinkedIn automation, calls and SMS on Multichannel ($109/month, $87 billed annually). It includes a 650M+ lead database, and buying intent signals are an add-on (pricing).
Best for: teams whose Apollo use was mostly sequences. Watch out for: LinkedIn automation acts on your account, so check LinkedIn's terms first.
Lusha
Lusha is a data tool with signals: its site says it tracks 30 types of buying signals, including job changes, funding rounds, hiring surges and new leaders, on top of 515M+ verified contacts (lusha.com).
Best for: teams that want cleaner data and signals and already have a sequencer and CRM. Watch out for: no sequencer is listed on its pricing page.
Apollo vs an all-in-one: how to decide
If you're happy with Apollo's data and only miss a CRM, the simplest move is to keep Apollo and add HubSpot or Close. If you're happy with your CRM and only miss timing, add a signals tool. If you're juggling three tools and still guessing who to contact, that's the case for one workspace that does signals, outreach and the CRM together.
A quick test: take your last 10 closed deals and ask what changed at each company in the month before they replied. If the answer is usually a signal (a new leader, hiring, a post), pick the tool that tracks that signal best. For more on running outreach from signals, see social selling and our upcoming sales sequences guide.
How to switch from Apollo without losing anything
- Export your contacts, accounts and sequence history while your plan is active.
- Write down your best-performing sequences and the signals or filters behind them.
- Import contacts into the new CRM first, so you don't email someone twice.
- Rebuild one sequence, not ten. Start with the segment that books the most meetings.
- Run both for two weeks before you cancel, and compare reply rates.
Frequently asked questions
What is the best Apollo alternative?
For signals plus a CRM in one tool, Rodok. For a full CRM with sequences, HubSpot Sales Hub or Close. For data, signals and sequences from one vendor, Amplemarket or Unify. For better data and signals alone, Lusha.
Is there a free alternative to Apollo.io?
HubSpot's CRM is free for up to 2 users, Unify has a free plan for up to 3 seats, and Lusha has a free plan with 40 credits a month. Each covers a different part of what Apollo does, so test the part you use most.
Does Apollo have a CRM?
Apollo lists deal management and integrates with CRMs like Salesforce and HubSpot. Many teams still run their main pipeline in a separate CRM and use Apollo for prospecting and sequences.
What is cheaper than Apollo?
Unify's Base plan is $20 per seat a month, Close starts at $9 to $19 per user a month for its Solo plan, and Rodok's Pro plan is $79 a month for 3 seats with signals, sequences and the CRM included. Compare total cost for your team, including credits.
Can I use Apollo and a signals tool together?
Yes. Some teams keep Apollo for contact data and use a signals tool to decide who to contact each week. The trade-off is managing two tools and keeping them in sync with your CRM.
