Rodok
Abderrazzak AbouyaalaShort answer: the best Clearbit alternatives are Apollo for enrichment plus sequences, Lusha and Hunter for contact lookups, Clay for building your own enrichment, ZoomInfo for large-scale data, and Rodok for fitting enrichment into signals, outreach and a CRM. Pick by whether you need data, workflow or both.
What happened to Clearbit
Clearbit's own site now opens with an announcement that Clearbit has joined HubSpot and describes the product as a B2B data provider that is part of HubSpot's customer platform. It lists four capabilities: data enrichment for leads, contacts and accounts, lead scoring and routing, buying intent that uses IP intelligence to identify companies visiting a website, and form shortening that removes fields it can fill in from an email address (clearbit.com).
The page does not spell out what changes for existing customers, and it does not mention a shutdown or a migration plan. HubSpot's own help article on data enrichment describes enrichment inside HubSpot: it uses a contact's name and work email, or a company's domain, to fill in properties from HubSpot's dataset, third-party providers and public web information. It says data enrichment does not use HubSpot Credits, and it is available on Starter, Professional or Enterprise subscriptions of Marketing, Sales, Service, Data and Content Hub, and on Professional or Enterprise of Smart CRM and Revenue Hub. That article does not mention Clearbit, so confirm with HubSpot what carries over on your plan. Checked on November 1, 2026.
Why teams look for a Clearbit alternative
- You are not a HubSpot customer. Enrichment inside HubSpot is a HubSpot feature. If your CRM is something else, you need a tool that connects to it.
- You want a different data source. Coverage varies by country and by industry. Testing a second provider on your own accounts is cheap.
- You need more than enrichment. Filling in company size is the first step. Many teams then want to know who to contact this week and to send the first message.
Enrichment, signals or outreach: know which one you need
- Enrichment: fill in missing company and contact fields on records you already have.
- Contact data: find emails and phone numbers for people you picked.
- Signals and outreach: decide who to contact now, and contact them.
Our guides to lead enrichment and B2B data providers explain the difference in more detail.
The Clearbit alternatives, compared
Prices are as listed on each company's own pricing page, checked on November 1, 2026.
| Tool | Main job | Free plan | Starting price |
|---|---|---|---|
| Clearbit (HubSpot) | Enrichment, scoring, form shortening | See HubSpot | Included in HubSpot subscriptions per HubSpot's help article |
| Apollo | Contact data plus sequences and a dialer | Yes, no time limit | Paid plans: check their site (pricing) |
| Lusha | Email and phone lookup | Yes, 40 credits/month | Starter $49.90/month, or $37.45 billed annually (pricing) |
| Hunter | Email finder and verifier | Yes, 50 credits/month | Starter $49/month, or $34 billed annually (pricing) |
| Clay | Enrichment workflows you build | Yes | Launch $185/month, or $167 billed annually (pricing) |
| ZoomInfo | Large-scale company and contact data | Free trial, no free plan | Quote only (pricing) |
| Rodok | Signals, lead database, sequences, CRM | No | $79/month for 3 seats (Pro) |
Apollo
Apollo's site lists 240M+ contacts and 30M companies, waterfall enrichment for more complete records, buying signals such as intent, job changes and website visits, a parallel dialer and 200+ integrations (apollo.io). The free plan has no time limit. The pricing page shows plan names (Free, Basic, Professional, Custom) but no amounts, and credits are pooled across the team.
Best for: teams that want enrichment feeding sequences. Watch out for: shared credits that do not roll over. More in Apollo alternatives.
Lusha
Lusha reveals an email for 1 credit and a phone number for 5. Free gives 40 credits a month; Starter ($49.90 a month, 400 credits), Pro ($69.90, 600 credits) and Premium ($399.90, 3,400 credits) scale from there, and annual billing lowers the monthly rates.
Best for: reps who need quick lookups with a browser extension. Watch out for: credits run out faster on phone reveals.
Hunter
Hunter describes itself as an email outreach platform that finds addresses with Domain Search and Email Finder, verifies them, discovers leads and enriches contact data (hunter.io). One credit pool covers finding and verifying: an email found costs 1 credit, a verification 0.5. Plans run Free (50 credits), Starter (2,000), Growth (10,000, $149 monthly or $104 annually) and Scale (25,000).
Best for: email-first teams who verify before sending. Watch out for: it is built around email addresses, not the wider company profile.
Clay
Clay is a workspace, not a database. It pulls from 200+ data and AI vendors and lets you build enrichment flows in tables (clay.com). The free plan includes 500 actions and 100 data credits a month. Launch ($185 a month, $167 billed annually) adds job change, company news and social listening signals; Growth ($495, $446 annually) adds web intent and webhook automation.
Best for: teams with someone who enjoys building. Watch out for: you manage actions, credits and tables yourself. See Clay alternatives and Rodok vs Clay.
ZoomInfo
ZoomInfo says it has verified data on 500M+ contacts and 100M+ companies (zoominfo.com). Its pricing page lists packages including ZoomInfo Professional, Copilot Advanced and Copilot Enterprise with free trials, but no amounts: cost depends on features, licenses and credit usage.
Best for: larger teams that need breadth. Watch out for: quote-only pricing. See ZoomInfo alternatives.
Rodok
Rodok uses enrichment as one step in a signal-to-conversation flow. A tracker finds a LinkedIn post or job change that matches a sentence you wrote ("new CFOs at US software companies with 50 to 500 employees"), marks it hot or warm, and fills in the person's company, website, LinkedIn page and photo, and the company's website, industry, size and logo. The lead database also finds people by title, seniority, company size, industry and market, and usually returns a work email. From there Rodok helps write the first message, sends email sequences from your own Gmail or Outlook (LinkedIn steps are tasks for the rep), sorts replies with AI and keeps the deal in a built-in CRM.
Best for: small B2B teams that want enrichment tied to a reason to reach out. Watch out for: Rodok is not a form-shortening or website visitor identification tool, so if you used Clearbit for those, pair it with another product.
How to replace Clearbit
1. List what you used it for
Enrichment on new leads, scoring, routing, shorter forms, visitor identification. Each of these may need a different replacement.
2. Test on your own accounts
Pick 20 known accounts. Run them through two or three free plans and compare which fields come back, how many are right and how many are blank.
3. Check how it connects
Your CRM matters. Confirm the tool pushes fields into the properties you use, or enriches inside its own CRM.
4. Plan the next step
Data is only useful if someone acts on it. Decide where signals, sequences and replies live. See buying signals for ideas on what to act on.
Frequently asked questions
Is Clearbit still available?
Clearbit's site says it has joined HubSpot and is part of HubSpot's customer platform, and the page mentions no shutdown. HubSpot's help article describes data enrichment inside HubSpot subscriptions. Confirm details for your plan with HubSpot.
What is the best Clearbit alternative?
For enrichment plus sequences, Apollo. For quick email and phone lookups, Lusha. For email verification, Hunter. For custom workflows, Clay. For enrichment tied to signals, outreach and a CRM, Rodok.
Is there a free alternative to Clearbit?
Apollo has a free plan with no time limit, Lusha gives 40 credits a month, Hunter gives 50 and Clay has a free plan. Free tiers are good for testing coverage before you pay.
