Rodok
Abderrazzak AbouyaalaShort answer: the best Lusha alternatives are Apollo for contact data plus sequences, Cognism for European data and phone-verified mobiles, Kaspr for a LinkedIn extension priced per user, Seamless.AI for real-time contact search, and Rodok for teams that want to start from buying signals and keep outreach and a CRM in one place. Choose by whether you need a lookup tool or a workflow.
This article is about Lusha the B2B contact data platform at lusha.com.
Why teams look for a Lusha alternative
Lusha's site describes a search layer over 515M+ verified contacts and 29M+ companies, buying signals such as job changes, funding rounds, hiring surges and new leaders, predictive scoring, website visitor identification, a Chrome extension and integrations with CRMs, Clay, Zapier and AI assistants (lusha.com). It is quick to use and has a free plan.
The reasons people look elsewhere are usually these.
- Credits run out. Lusha's pricing page charges 1 credit to reveal an email and 5 credits to reveal a phone number. Starter includes 400 credits a month, so a rep who wants phone numbers gets around 80 of them, not 400 contacts.
- It is a data tool, not an outreach tool. The page we read describes signals as the reason to reach out but doesn't describe sequences or cadences. You will still need a sender and a CRM.
- Seats and tiers. The pricing page doesn't list seats per plan. It says teams of more than 5 users should contact sales.
A lookup tool or a workflow
- Lookup: you know who you want and need the email or number. Lusha, Kaspr and Seamless.AI.
- Workflow: you need to decide who to contact, write to them, follow up and track the deal. Apollo and Rodok cover more of that chain.
If the problem is "I don't have the number," buy a lookup tool. If it is "I have contacts and nobody replies," data won't fix it.
The Lusha alternatives, compared
Prices are from each company's own pricing page, checked on November 1, 2026. They change often.
| Tool | Main job | Signals | Outreach built in | Starting price |
|---|---|---|---|---|
| Lusha | Contact data and lookups | Job changes, funding, hiring, new leaders | Not described | Free (40 credits/month); Starter $49.90/month, or $37.45/month billed annually (pricing) |
| Apollo | Data plus sequences and a dialer | Intent, job changes, website visits | Yes | Free plan; paid amounts not shown, check their site (pricing) |
| Cognism | European data, phone-verified mobiles | Intent, hiring, job joins, funding | No, exports to CRMs and sales tools | Quote only; plans include 5 seats (pricing) |
| Kaspr | LinkedIn extension for emails and phones | Not listed as a core feature | No | Free plan; Starter $49 or $65 per user a month (pricing) |
| Seamless.AI | Real-time contact search | Buyer intent | AI writing help | Free up to 50 credits; paid plans by quote (seamless.ai) |
| Rodok | Signals, lead database, sequences, CRM | Yes, any signal you describe | Yes | Starter $29/month, Pro $79/month, each for 3 seats |
Apollo
Apollo combines a contact database with email sequences, deliverability tools, a dialer and signals, and you can sign up free with no card required (apollo.io). The pricing page lists Free, Basic, Professional and Custom with no amounts, and says credits are pooled across the team and don't roll over (pricing). More in Apollo alternatives.
Best for: teams that want data and sending in one tool. Watch out for: credit rules, so model your monthly usage first.
Cognism
Cognism focuses on European data and phone-verified mobile numbers. Its site highlights Do-Not-Call coverage across Europe and says its database complies with privacy laws including GDPR and CCPA (cognism.com). The pricing page lists Standard and Pro plans with 5 seats each, one credit per revealed contact, and no amounts; Pro adds higher-quality mobile data and intent data (pricing). More in Cognism alternatives.
Best for: teams selling into Europe that call prospects. Watch out for: it is sold by quote to teams, not to a solo founder.
Kaspr
Kaspr is a Chrome extension for finding verified phone numbers and emails on LinkedIn. Its pricing page lists a Free plan with 15 B2B email credits, 5 phone credits and 5 direct email credits a month, then Starter at $49 or $65 per user a month with 100 phone credits a month, and Business at $79 or $99 with 200 (pricing). The page shows two prices per paid plan without labeling which is monthly. All plans are listed as GDPR and CCPA aligned.
Best for: a rep who works from LinkedIn all day and needs contact details. Watch out for: it's a lookup tool, so you still need an outreach tool and a CRM. Use LinkedIn within its terms.
Seamless.AI
Seamless.AI says it is a real-time search engine rather than a database, with 1.8B+ verified business emails and 414M+ phone numbers, a Chrome extension and buyer intent (seamless.ai). It is free for up to 50 credits, and the site says paid plans are quoted by sales.
Best for: high-volume prospectors who want to look people up anywhere on the web. Watch out for: confirm the contract terms and what is included before you sign.
Rodok
Rodok is a CRM (Starter) plus signals, a lead database and sequences (Pro). Instead of looking up one person at a time, you describe who you want in a sentence ("new CFOs at US software companies with 50 to 500 employees") and trackers and the lead database find the people by title, seniority, company size, industry and market, usually with a work email. Signals mark the people with a reason to hear from you now, such as a new role or a post about your problem, as hot or warm. Sequences send email steps from your own Gmail or Outlook, LinkedIn steps become tasks, and replies are sorted by AI. The CRM sits behind all of it.
Best for: small B2B teams that want the list, the reason to write and the outreach in one tool. Watch out for: Rodok has no phone dialer and integrates with Gmail and Outlook rather than a long list of apps. If your team lives on the phone, pair it with a dialer or choose Cognism.
How to choose
1. Count the credits you really use
Look at last month: how many emails and numbers did you reveal, and how many led to a conversation? Price each tool on that number. On Lusha, a phone number costs five times an email.
2. Decide if phones matter
If you book meetings by phone, mobile coverage is worth paying for. If you book by email and LinkedIn, drop that cost.
3. Test your market
Coverage varies by country and industry. Run the same 20 accounts through two or three free plans and compare what comes back.
4. Plan where outreach happens
A data-only tool needs a sequencer and a CRM next to it. See best sales intelligence tools and B2B data providers for more choices, and buying signals for the reasons to reach out.
Frequently asked questions
What is the best alternative to Lusha?
For data plus sequences, Apollo. For Europe and mobiles, Cognism. For a LinkedIn extension, Kaspr. For signals, outreach and a CRM in one place, Rodok.
Is there a free alternative to Lusha?
Yes. Apollo, Kaspr and Seamless.AI have free plans, and Lusha itself gives 40 credits a month. Free tiers are good for testing coverage in your market before you pay.
How much does Lusha cost?
On its pricing page, Starter is $49.90 a month ($37.45 a month billed annually) for 400 credits, Pro is $69.90 ($52.45 annually) for 600, and Premium is $399.90 ($299.95 annually) for 3,400. An email costs 1 credit and a phone number 5. The prices appeared in the page's structured data, so confirm them at checkout.
