Rodok
Abderrazzak AbouyaalaShort answer: HubSpot announced on June 30, 2026 that it is acquiring Warmly. If you want website visitor identification that isn't tied to one CRM's roadmap, look at RB2B, Leadfeeder, Snitcher, Unify or Common Room. If what you really need is people showing intent on LinkedIn, not on your website, look at Rodok. Many teams use one of each.
What happened to Warmly
On June 30, 2026, HubSpot and Warmly announced that HubSpot had agreed to acquire Warmly, as reported by CMSWire. Terms weren't disclosed. The key points for customers:
- Per Warmly's announcement, existing contracts, pricing, account teams, product experiences and integrations stay the same for current customers.
- HubSpot plans a deeper integration, and Warmly's CEO said the longer-term goal is to connect Warmly's context and agents across HubSpot's customer platform.
- No timeline for that integration has been published, and the article doesn't say whether Warmly stays a standalone product.
The two companies were already close: HubSpot was Warmly's first integration, in 2023.
Warmly's own pricing page, checked on November 1, 2026, still lists its plans and doesn't mention HubSpot. AI Web-Deanonymization starts at $10,000 a year (or $4,875 a quarter), Inbound Chat at $20,000 a year and AI Inbound Autopilot at $30,000 a year.
Why look for a Warmly alternative
Nothing breaks today. But there are fair reasons to look:
- You run Salesforce, Pipedrive or another CRM. The stated direction is deeper inside HubSpot. If HubSpot isn't your system, you'll want a tool whose roadmap points at yours.
- Price. $10,000 a year is the starting point for visitor identification alone. Some tools on this list start free.
- You only use part of it. If you bought Warmly for identification and never turned on the chat or the agents, a narrower tool may do the job for less.
- Your best buyers never visit your site first. Website signals only catch people who already found you.
Website visitors vs LinkedIn signals: know which you need
Warmly does two things that are easy to blur: it identifies who is on your website, and it runs agents that act on that and other intent. When you replace it, separate the two kinds of signal.
Website visitor identification tells you which companies (and with some tools, which people) visited your pages. It's warm by definition, but it only covers people who already came to you. Tools differ on company-level vs person-level identification and on which countries they cover.
LinkedIn signals tell you who is showing intent elsewhere: a new head of sales in their first month, a company hiring for the team your product supports, someone posting about the problem you solve. They reach people before they ever visit your site. See buying signals for the full list.
To be clear about where Rodok fits: Rodok does not identify website visitors. It's the LinkedIn-signal alternative. If website identification is the part of Warmly you depend on, pick one of the visitor tools below, and add Rodok if you also want the outbound side.
Warmly alternatives compared
Prices are from each company's public pricing page, checked on November 1, 2026. They change, so check before you buy.
| Tool | Type | Identifies | Starting price |
|---|---|---|---|
| Warmly | Website visitors, chat and AI agents | Contacts and companies | From $10,000/year (pricing) |
| RB2B | Website visitors | Companies on Free; people (US contact-level) from Starter | Free; Starter $79/month; Pro from $149/month (pricing) |
| Leadfeeder (Dealfront) | Website visitors | Companies; contact details by credits from Activate | Lite free; Discover from €79/month billed annually (pricing) |
| Snitcher | Website visitors | Mainly companies; contacts when you choose to reveal them | From $49/month, 14-day free trial (pricing) |
| Unify | Signals, enrichment and sequences | Website intent and product signals on Business | Free for 3 seats; Pro $60/seat a month; Business custom (pricing) |
| Common Room | Buyer intelligence across many sources | Website activity and deanonymization are on its plan table | $2,500/month for 5 seats, billed annually (pricing) |
| Rodok | LinkedIn signals, outreach and CRM | Not website visitors: people showing signals on LinkedIn | $79/month for 3 seats (Pro) |
RB2B
RB2B is the low-cost entry to person-level identification. The free plan identifies companies (150 a month) and pushes them to Slack. Starter, at $79 a month, adds person-level identification with LinkedIn URLs; Pro, from $149 a month, adds business emails and integrations with HubSpot, Salesforce, Clay, Zapier and more, per its pricing page.
Best for: US-focused teams who want to see named visitors fast and cheaply. Watch out for: contact-level identification is listed for US visitors; outside the US it's company-level. Integrations start on Pro.
Leadfeeder (Dealfront)
Leadfeeder, part of the Dealfront group, identifies the companies visiting your site. Lite is free for the last 100 companies a month; Discover starts at €79 a month billed annually (€113 monthly) and adds CRM sync, alerts and ad reports. Verified emails and phones come through credits on Activate, from €369 a month, per its pricing page.
Best for: teams selling into Europe who want company-level identification with euro pricing and a free tier. Watch out for: the core product is company-level; named contacts cost credits on the higher plans.
Snitcher
Snitcher prices by the number of companies identified each month, from $49 for up to 50 to $529 for up to 5,000, with every integration included (HubSpot, Salesforce, Pipedrive, Zoho, Dynamics, Attio, Close, Slack, Zapier). There's a 14-day trial with no card, per its pricing page.
Best for: teams on a CRM other than HubSpot who want clear, volume-based pricing. Watch out for: it's company-first; contact details appear only when you choose to reveal them.
Unify
Unify combines signals with enrichment and sequences, so it covers more of what Warmly's agents do. Website intent and product usage signals are on the custom-priced Business plan, which also adds read/write sync with HubSpot and Salesforce, per its pricing page.
Best for: teams who want website intent plus outbound in one tool. Watch out for: the website signals aren't on the self-serve plans.
Common Room
Common Room unifies CRM, product, marketing, engagement and web signals, and its pricing table includes website activity and deanonymization rows alongside AI research and sequences. Essential is $2,500 a month for 5 seats, billed annually, per its pricing page.
Best for: teams with product or community signals as well as web traffic. Watch out for: the annual commitment. See our Common Room alternatives if the price is the issue.
Rodok
Rodok covers the side of intent that never reaches your website. You describe a signal in a sentence, and trackers find the matching LinkedIn posts, job changes and hiring on a schedule; a watchlist follows the companies and people you care about. Each signal is marked hot or warm with a short reason, enriched with the person's company and LinkedIn page, and comes with help writing the first message. Sequences send from your own Gmail or Outlook, with LinkedIn steps as tasks, and replies land in an AI-sorted inbox inside the built-in CRM.
Best for: teams who want outbound built on LinkedIn signals, on any or no CRM, at a small-team price. Watch out for: no website visitor identification, and no sync with HubSpot or Salesforce (it connects to Gmail and Outlook). Pair it with a visitor tool if you need both.
Staying with Warmly
If you're on HubSpot and use Warmly's chat and agents daily, staying is reasonable: the announcement says contracts and integrations are unchanged, and a tighter HubSpot fit may be a plus for you. Ask your account team what the plan is for your contract at renewal.
How to switch from Warmly
- Write down which Warmly features you use: identification, chat, agents, routing, ads. Most teams use 1 or 2.
- Pick a replacement per feature, not one tool for everything by default.
- Export identified accounts and contacts with their visit history before your contract ends.
- Install the new tracking script, then remove Warmly's, and update your privacy policy and cookie banner to match. Check how each tool handles consent in the regions you sell to, especially Europe.
- Set your ICP filters so alerts only fire for companies you'd sell to.
- Reconnect alerts and routing: CRM, Slack, the sequences reps work from.
- Add an outbound signal source for the accounts that never visit: job changes, hiring and posts on LinkedIn.
For how website, third-party and LinkedIn intent fit together, see our planned guide to intent signals.
Frequently asked questions
Did HubSpot buy Warmly?
Yes. HubSpot and Warmly announced on June 30, 2026 that HubSpot had agreed to acquire Warmly. Terms weren't disclosed, per CMSWire.
Will Warmly keep working with Salesforce and other CRMs?
Warmly said existing contracts, pricing and integrations stay unchanged for current customers. No timeline has been published for the deeper HubSpot integration, so ask your account team about your renewal.
What is the cheapest Warmly alternative?
RB2B and Leadfeeder both have free plans for company-level identification, RB2B's person-level plan starts at $79 a month, and Snitcher starts at $49 a month. Prices checked on November 1, 2026.
Does Rodok identify website visitors?
No. Rodok tracks signals on LinkedIn (posts, job changes, hiring and a watchlist of companies and people) and handles the outreach and CRM. For website visitors, use a tool like RB2B, Leadfeeder or Snitcher alongside it.
Website visitor identification or LinkedIn signals: which is better?
They answer different questions. Website identification shows who is already looking at you; LinkedIn signals show who has a reason to buy before they've found you. Inbound-heavy teams start with the first, outbound teams with the second.
