Rodok
The Rodok blog
Reach people at the moment they’re ready.
Buying signals, LinkedIn prospecting and the first message that gets a reply. Written by the team building Rodok.
Latest · Sales processGTM engineer: what the role does, skills, salary and alternativesWhat a GTM engineer does, the skills and tools behind the role, salary data with sources, and whether a small B2B team needs to hire one or can skip it.Read the article 
Sales processLead qualification: a practical guide for small B2B teamsHow to qualify leads without a big sales team. What to ask, BANT vs MEDDIC vs CHAMP, how to score a lead from a buying signal, and a one-page checklist.
Sales processPipeline generation: a practical plan for small B2B teamsHow to generate pipeline with a small team: how much you need, four channels (outbound, inbound, partners, signals), a weekly routine and the metrics to track.
Sales processSDR vs BDR: the difference in plain terms, and what to hireSDR vs BDR explained: who works inbound, who works outbound, how the roles compare, what tools each uses, and how a small team should split the work.See the signals in your market.
Describe who you sell to in a sentence. Rodok finds the people showing it, and what to say first.