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Rodok for B2B sales teams

Lead generation for B2B sales: a small-team plan that works

Rodok watches LinkedIn for the events that come before a purchase, finds the person to contact and keeps every lead and next step in one CRM.

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From $29 a month for 3 seats.

Signals
Trackers
New8Hot2Saved3In CRM41Dismissed12All64
SignalTypeHeatContactCompanyTrackerFound
Sam Ortiz started a new role as VP of Sales at Northgate Logistics
Job change
Hot
Sam Ortiz
Northgate Logistics
New sales leaders
Brightfield Clinics is hiring a site manager and nurses for its new Lyon clinic
Hiring
Warm
Marc Delorme
Brightfield Clinics
Clinics hiring in France
Orbit Pay raised a $14M Series A to expand across West Africa
Growth
Warm
Yusuf Bello
Orbit Pay
Funding in Europe
Casa Lumen opens in Barcelona this spring and is recruiting its first team
Post
Warm
Lucía Ortega
Casa Lumen
Hotels opening in Europe
Vela Dental is opening three new practices in Bordeaux
Hiring
Hot
Claire Martin
Vela Dental
Clinics hiring in France
Ines Hartmann started a new role as Head of Operations at Kestrel Foods
Job change
Warm
Ines Hartmann
Kestrel Foods
New sales leaders
The Saffron Edinburgh reopens after a renovation and is hiring front office staff
Post
Warm
Oliver Grant
The Saffron Edinburgh
Hotels opening in Europe
Northwind Telecom is hiring 12 sales reps for Austin and Denver
Growth
Warm
Daniel Brooks
Northwind Telecom
Funding in Europe
Count 8

People showing a buying signal, found for B2B sales teams. Example data.

Rodok watches LinkedIn for the events that come before a purchase, finds the person to contact and keeps every lead and next step in one CRM. Built around how B2B sales teams actually sell, so you start from your own stages instead of a blank page.

The whole CRM, not just the pipeline. Contacts, companies, tasks, email, automations, chat and the lead finder, in one app.

01Find

People from one sentence

Describe who you sell to. Rodok finds them by role, company size and city, with their work email, and sets apart the ones already in your CRM.

Every feature, and which plan has it

Pro includes everything in Starter.

  • Companies and peopleStarterEvery email, meeting, note and file on the record.
  • Deals and the pipeline boardStarterYour own stages, amounts, close dates and owners.
  • Tasks and remindersStarterA next step on every record and one list for the day.
  • Gmail and OutlookStarterEmail syncs onto the right contact, and you send from your own mailbox.
  • Calendar and booking linksStarterYour free times on a page; a booking files the contact and lands in both calendars.
  • Reports and forecastingStarterForecast against quota, pipeline by stage and win rates, per rep.
  • Team chatStarterChannels, direct messages and a thread on every deal, with @mentions.
  • ImportStarterBring contacts and companies in from Excel or CSV.
  • LinkedIn signalsProDescribe a signal in a sentence; trackers find the posts, job changes and hiring that match.
  • Lead finderProFind people by title, seniority, company size, industry and market, usually with a work email.
  • EnrichmentProFill in the company, website and LinkedIn page for the people you add.
  • SequencesProEmail steps from your own mailbox and LinkedIn steps as tasks for the rep.
  • Replies inboxProReplies sorted by intent, so the ones that matter come first.
  • AutomationsProSay what should happen; it runs from a signal, a deal moving, a schedule or a webhook.
  • AI assistantProAsk in plain words; it finds people, writes emails and fills the CRM, and asks before it sends or spends.
  • Teams and custom rolesProDecide who sees what, down to a field, and check it with View as.

And the rest. Integrations, booking, reports, chat, roles and an audit log, already connected.

Works with the tools you already use

Gmail, Outlook or any mailbox, Google Calendar, LinkedIn, Slack, webhooks, and imports from Excel or CSV. AI is built in, with nothing to set up.

Booking links

Your own page with your free times. A booking files the contact and lands in both calendars.

Reports and forecasting

Forecast against quota, pipeline by stage, win rates and the sequence-to-deal funnel, per rep.

Team chat on every record

Channels, direct messages and a thread on every deal, with @mentions of teammates and records.

AI that knows your business

Give it your website. It writes your profile, who you sell to and how, and every message starts from there.

Roles, teams and permissions

Decide who sees what, down to a single field. Scope deals to their owner or team, and check it with “View as”.

An audit log of everything

Every action by every person and automation, searchable and exportable.

What Rodok does for B2B sales teams

A clear line between what is in the product and what is not, so you can decide in a minute.

Covered

  • LinkedIn signals from posts, job changes and hiring
  • Lead lists by title, company size and industry
  • A draft first message for each signal
  • Sequences from your own Gmail or Outlook

Not what Rodok is for

  • Paid ads
  • Website builds
  • Phone dialers and call recording

Pricing

Seats are included, and credits cover signals, lead lists and AI.

Starter$29a month

3 seats, $9 per extra seat. The CRM: pipeline, contacts, Gmail and Outlook, calendar, booking links and reports.

Start with Starter
Pro$79a month

3 seats, $19 per extra seat. Everything in Starter plus LinkedIn signals, the lead database, sequences and AI agents to find new clients.

Start with Pro

Lead generation for B2B is how a company that sells to other companies finds the right accounts, reaches the buyer, and starts a conversation when it is useful. For a small team the plan is simple: define a narrow customer, watch for the events that come before a purchase, write a short message tied to one, and keep a weekly routine.

How B2B leads really come

Small B2B teams usually mix four sources. Each takes a different kind of effort.

SourceWhat it isEffort
Referrals and partnersCustomers and allies who introduce youLow volume, high trust
Content and searchPeople who find you and askSlow to build
OutboundYou write to people who fitConstant, controllable
Events and communitiesMeeting buyers where they gatherSeasonal

Outbound is the one you control. It works best when it is specific: a person and a reason. See the longer guide in outbound sales strategy.

The steps

  1. Write down the customer. Industry, company size, the title that buys and the problem you solve. The ideal customer profile template walks through it.
  2. Build a list from current titles. In Rodok you describe the people in a sentence, such as "VPs of operations at logistics companies with 100 to 1,000 employees in the US", and edit the filters it creates.
  3. Add a reason to write. A name alone is not a reason. A signal is: a new role, a hire, a funding round, a post about a problem. See signal-based selling.
  4. Qualify before you invest. Ask whether the account fits and whether the timing is right. See lead qualification.
  5. Track every next step. A lead without a dated next step is a lead you will lose.

Signals worth watching

Each tracker is a sentence you type into Rodok Pro, which reads LinkedIn posts, job changes, hiring and company news.

  • A new leader in the buyer's seat. Tracker: "VPs and directors of (your buyer's function) who started a new role in the last 90 days at companies with 50 to 500 employees". See new role outreach templates.
  • A hiring push in the area you serve. Tracker: "companies hiring (the roles that use your product) in (region)". See hiring surge.
  • A funding round. Tracker: "companies announcing a funding round in (your market)". See funding round.
  • A post about the problem you solve. Tracker: "posts from (your buyer) complaining about (the problem)". See problem post.
  • A change of tools. Tracker: "posts about switching away from (a competitor)". See tech stack change.

A first message example

An example with made-up names:

Subject: Congrats on the new role at Northgate Hi Priya, I saw you joined Northgate as VP of operations last month. Congratulations. Teams that grow fast often find dispatch is the first process that breaks. We help with that. If it is on your list for the first quarter, I can send a one-page example. If not, no problem.

See the cold email template for more structure.

A weekly routine in three steps

  1. Monday: review signals. Add the real fits to the CRM, dismiss the rest.
  2. Midweek: send a small batch. A handful of messages that name the event, from your own inbox.
  3. Friday: follow up and score the week. Give every open lead a next step and a date. Check what you learned in the pipeline generation guide.

Where Rodok fits and where it does not

Rodok is a sales CRM built for small B2B teams. Starter keeps companies, people, deals, email and tasks. Pro adds signals, a lead database that finds people by title, company size and industry and usually returns a work email (not for everyone), and sequences sent from your own Gmail or Outlook. LinkedIn steps are tasks for you.

It does not run ads, build websites or dial phones. The FTC says CAN-SPAM makes no exception for business-to-business email (FTC CAN-SPAM guide), so follow its rules in every message.

Frequently asked questions

What is the best B2B lead generation channel for a small team?

The one you will keep doing. For most small teams that is a mix of referrals plus a small, specific outbound routine tied to real events, because it is cheap and you control the volume.

How many leads should a small team work each week?

Fewer than you think. Enough that each one gets a thoughtful message and a follow-up, which is usually a few dozen at most for one person. Quality of reason matters more than volume.

Should I buy a list or build one?

A bought list is a snapshot that ages quickly. Building from current titles and adding a reason to write gives you a list you can rerun. Rodok builds lists from filters you can rerun.

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