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Rodok for software companies

Lead generation for technology companies: a SaaS playbook

Rodok watches LinkedIn for the people and companies showing the signal you sell into, then puts them in your CRM with a draft first message.

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From $29 a month for 3 seats.

Signals
Trackers
New8Hot2Saved3In CRM41Dismissed12All64
SignalTypeHeatContactCompanyTrackerFound
Sam Ortiz started a new role as VP of Sales at Northgate Logistics
Job change
Hot
Sam Ortiz
Northgate Logistics
New sales leaders
Brightfield Clinics is hiring a site manager and nurses for its new Lyon clinic
Hiring
Warm
Marc Delorme
Brightfield Clinics
Clinics hiring in France
Orbit Pay raised a $14M Series A to expand across West Africa
Growth
Warm
Yusuf Bello
Orbit Pay
Funding in Europe
Casa Lumen opens in Barcelona this spring and is recruiting its first team
Post
Warm
Lucía Ortega
Casa Lumen
Hotels opening in Europe
Vela Dental is opening three new practices in Bordeaux
Hiring
Hot
Claire Martin
Vela Dental
Clinics hiring in France
Ines Hartmann started a new role as Head of Operations at Kestrel Foods
Job change
Warm
Ines Hartmann
Kestrel Foods
New sales leaders
The Saffron Edinburgh reopens after a renovation and is hiring front office staff
Post
Warm
Oliver Grant
The Saffron Edinburgh
Hotels opening in Europe
Northwind Telecom is hiring 12 sales reps for Austin and Denver
Growth
Warm
Daniel Brooks
Northwind Telecom
Funding in Europe
Count 8

People showing a buying signal, found for software companies. Example data.

Rodok watches LinkedIn for the people and companies showing the signal you sell into, then puts them in your CRM with a draft first message. Built around how software companies actually sell, so you start from your own stages instead of a blank page.

The whole CRM, not just the pipeline. Contacts, companies, tasks, email, automations, chat and the lead finder, in one app.

01Find

People from one sentence

Describe who you sell to. Rodok finds them by role, company size and city, with their work email, and sets apart the ones already in your CRM.

Every feature, and which plan has it

Pro includes everything in Starter.

  • Companies and peopleStarterEvery email, meeting, note and file on the record.
  • Deals and the pipeline boardStarterYour own stages, amounts, close dates and owners.
  • Tasks and remindersStarterA next step on every record and one list for the day.
  • Gmail and OutlookStarterEmail syncs onto the right contact, and you send from your own mailbox.
  • Calendar and booking linksStarterYour free times on a page; a booking files the contact and lands in both calendars.
  • Reports and forecastingStarterForecast against quota, pipeline by stage and win rates, per rep.
  • Team chatStarterChannels, direct messages and a thread on every deal, with @mentions.
  • ImportStarterBring contacts and companies in from Excel or CSV.
  • LinkedIn signalsProDescribe a signal in a sentence; trackers find the posts, job changes and hiring that match.
  • Lead finderProFind people by title, seniority, company size, industry and market, usually with a work email.
  • EnrichmentProFill in the company, website and LinkedIn page for the people you add.
  • SequencesProEmail steps from your own mailbox and LinkedIn steps as tasks for the rep.
  • Replies inboxProReplies sorted by intent, so the ones that matter come first.
  • AutomationsProSay what should happen; it runs from a signal, a deal moving, a schedule or a webhook.
  • AI assistantProAsk in plain words; it finds people, writes emails and fills the CRM, and asks before it sends or spends.
  • Teams and custom rolesProDecide who sees what, down to a field, and check it with View as.

And the rest. Integrations, booking, reports, chat, roles and an audit log, already connected.

Works with the tools you already use

Gmail, Outlook or any mailbox, Google Calendar, LinkedIn, Slack, webhooks, and imports from Excel or CSV. AI is built in, with nothing to set up.

Booking links

Your own page with your free times. A booking files the contact and lands in both calendars.

Reports and forecasting

Forecast against quota, pipeline by stage, win rates and the sequence-to-deal funnel, per rep.

Team chat on every record

Channels, direct messages and a thread on every deal, with @mentions of teammates and records.

AI that knows your business

Give it your website. It writes your profile, who you sell to and how, and every message starts from there.

Roles, teams and permissions

Decide who sees what, down to a single field. Scope deals to their owner or team, and check it with “View as”.

An audit log of everything

Every action by every person and automation, searchable and exportable.

What Rodok does for software companies

A clear line between what is in the product and what is not, so you can decide in a minute.

Covered

  • LinkedIn signals from posts, job changes and hiring
  • People and companies added straight to your CRM
  • A draft first message for each signal
  • Sequences from your own Gmail or Outlook

Not what Rodok is for

  • Paid ads
  • Website builds
  • Product analytics

Pricing

Seats are included, and credits cover signals, lead lists and AI.

Starter$29a month

3 seats, $9 per extra seat. The CRM: pipeline, contacts, Gmail and Outlook, calendar, booking links and reports.

Start with Starter
Pro$79a month

3 seats, $19 per extra seat. Everything in Starter plus LinkedIn signals, the lead database, sequences and AI agents to find new clients.

Start with Pro

Lead generation for technology companies is the work of finding the right buyers for a software product and starting conversations before a competitor does. For a SaaS team of 2 to 10 sellers, the most reliable method is to watch for a public event that shows a buyer has a reason to talk now, then reach out to that person with a message about that event. This also covers SaaS lead generation and lead generation for tech companies.

How software companies really get leads

Software companies find customers through a handful of channels, and a small team should pick two or three instead of trying everything.

  • Founder and team content. Posts on LinkedIn that describe a real problem draw people who have it. This is slow to start and cheap to run.
  • Search and comparison pages. Buyers search for "best X software" and "X alternative." This compounds, but it takes months.
  • Outbound. A short, specific message to a named person at a company that fits your ideal customer. See the outbound sales strategy guide.
  • Product-led trials. A free trial or freemium plan generates sign-ups, but someone still has to follow up with the accounts that look like buyers.

The stages a software deal passes through

Teams name them differently, but most B2B software deals go: lead, discovery call, demo, trial or pilot, security review, procurement or legal, and signed. The last two stages are where deals stall, and they are the reason to log a next step and a date on every open deal. If your pipeline stages are unclear, start with what a sales pipeline is.

Signals worth watching

These are public events that often precede a software purchase. Each tracker is a sentence you type into Rodok Pro. Rodok reads LinkedIn posts, job changes, hiring and company news, so each signal below is something it can see.

  • A company hires for the job your product supports. Tracker: "companies hiring a (role your product serves) in (region)". A new hire means the problem now has an owner and a budget. See hiring for your job.
  • A new leader starts in your buyer's seat. Tracker: "(buyer title) who started a new role in the last 90 days at software companies with 20 to 500 employees". New leaders review tools in their first months. See champion job change.
  • A company raises a round. Tracker: "companies announcing a funding round in (your market)". See funding round.
  • Someone posts the problem you solve. Tracker: "posts from (buyer title) complaining about (the problem you solve)". See problem post.
  • A company changes its stack in public. Tracker: "posts announcing a move away from (competitor)". See tech stack change.
  • A company opens a new market or office. Tracker: "companies announcing expansion into (region)". See new office or market.

A first message example

An example with made-up names, for a product that helps support teams:

Hi Priya, I saw Brightwell is hiring its first support operations manager. Teams at that stage usually have tickets spread across a shared inbox and a spreadsheet. We built a lightweight helpdesk for exactly that point. If it is useful, I can send a two-minute walkthrough. No call needed unless you want one.

A weekly routine in three steps

  1. Monday: review the new signals. Open the hot ones first. Add the real fits to your CRM and dismiss the rest.
  2. Tuesday to Thursday: send the first messages. Edit the draft so it names the event in your own words, then send from your own inbox. Aim for a small number of careful messages instead of a large number of generic ones.
  3. Friday: clean the pipeline. Every open deal gets a next step and a date, or it is closed.

Where Rodok fits and where it does not

Rodok is a sales CRM that, on Pro, finds people from LinkedIn signals and a lead database. It can find people by title, seniority, company size and industry, and usually returns a work email . Sequences send email from your own Gmail or Outlook, and LinkedIn steps are tasks for the rep.

It does not run ads, build landing pages or analyze product usage. Pair it with your own website and product tools. Email rules still apply: the FTC states that the CAN-SPAM law makes no exception for business-to-business email (FTC CAN-SPAM guide).

Frequently asked questions

What is the best lead generation channel for a SaaS startup?

For a team with no marketing budget, outbound to a small, well-defined group is the fastest to start, and founder posts on LinkedIn are the cheapest to keep running. Search content pays off later. Pick one fast channel and one slow channel and measure both.

How many leads does a software company need?

It depends on your conversion rates and deal size, so work backward from your goal. The pipeline coverage calculator and the lead conversion rate calculator turn your own numbers into a target.

Should a SaaS company buy a lead list?

A static file ages from the day you buy it, because people change jobs. Building a list you can refresh from current titles and company details keeps it accurate, and a signal gives you a reason to write that a list cannot.

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