Rodok
Book a demo
Rodok for law firms

Lead generation for lawyers: how business law firms find clients

Rodok watches LinkedIn for new companies, funding rounds, new general counsel and restructures, and keeps every referral partner and prospect in one CRM.

Get started Book a demo

From $29 a month for 3 seats.

Signals
Trackers
New8Hot2Saved3In CRM41Dismissed12All64
SignalTypeHeatContactCompanyTrackerFound
Sam Ortiz started a new role as VP of Sales at Northgate Logistics
Job change
Hot
Sam Ortiz
Northgate Logistics
New sales leaders
Brightfield Clinics is hiring a site manager and nurses for its new Lyon clinic
Hiring
Warm
Marc Delorme
Brightfield Clinics
Clinics hiring in France
Orbit Pay raised a $14M Series A to expand across West Africa
Growth
Warm
Yusuf Bello
Orbit Pay
Funding in Europe
Casa Lumen opens in Barcelona this spring and is recruiting its first team
Post
Warm
Lucía Ortega
Casa Lumen
Hotels opening in Europe
Vela Dental is opening three new practices in Bordeaux
Hiring
Hot
Claire Martin
Vela Dental
Clinics hiring in France
Ines Hartmann started a new role as Head of Operations at Kestrel Foods
Job change
Warm
Ines Hartmann
Kestrel Foods
New sales leaders
The Saffron Edinburgh reopens after a renovation and is hiring front office staff
Post
Warm
Oliver Grant
The Saffron Edinburgh
Hotels opening in Europe
Northwind Telecom is hiring 12 sales reps for Austin and Denver
Growth
Warm
Daniel Brooks
Northwind Telecom
Funding in Europe
Count 8

People showing a buying signal, found for law firms. Example data.

Rodok watches LinkedIn for new companies, funding rounds, new general counsel and restructures, and keeps every referral partner and prospect in one CRM. Built around how law firms actually sell, so you start from your own stages instead of a blank page.

The whole CRM, not just the pipeline. Contacts, companies, tasks, email, automations, chat and the lead finder, in one app.

01Find

People from one sentence

Describe who you sell to. Rodok finds them by role, company size and city, with their work email, and sets apart the ones already in your CRM.

Every feature, and which plan has it

Pro includes everything in Starter.

  • Companies and peopleStarterEvery email, meeting, note and file on the record.
  • Deals and the pipeline boardStarterYour own stages, amounts, close dates and owners.
  • Tasks and remindersStarterA next step on every record and one list for the day.
  • Gmail and OutlookStarterEmail syncs onto the right contact, and you send from your own mailbox.
  • Calendar and booking linksStarterYour free times on a page; a booking files the contact and lands in both calendars.
  • Reports and forecastingStarterForecast against quota, pipeline by stage and win rates, per rep.
  • Team chatStarterChannels, direct messages and a thread on every deal, with @mentions.
  • ImportStarterBring contacts and companies in from Excel or CSV.
  • LinkedIn signalsProDescribe a signal in a sentence; trackers find the posts, job changes and hiring that match.
  • Lead finderProFind people by title, seniority, company size, industry and market, usually with a work email.
  • EnrichmentProFill in the company, website and LinkedIn page for the people you add.
  • SequencesProEmail steps from your own mailbox and LinkedIn steps as tasks for the rep.
  • Replies inboxProReplies sorted by intent, so the ones that matter come first.
  • AutomationsProSay what should happen; it runs from a signal, a deal moving, a schedule or a webhook.
  • AI assistantProAsk in plain words; it finds people, writes emails and fills the CRM, and asks before it sends or spends.
  • Teams and custom rolesProDecide who sees what, down to a field, and check it with View as.

And the rest. Integrations, booking, reports, chat, roles and an audit log, already connected.

Works with the tools you already use

Gmail, Outlook or any mailbox, Google Calendar, LinkedIn, Slack, webhooks, and imports from Excel or CSV. AI is built in, with nothing to set up.

Booking links

Your own page with your free times. A booking files the contact and lands in both calendars.

Reports and forecasting

Forecast against quota, pipeline by stage, win rates and the sequence-to-deal funnel, per rep.

Team chat on every record

Channels, direct messages and a thread on every deal, with @mentions of teammates and records.

AI that knows your business

Give it your website. It writes your profile, who you sell to and how, and every message starts from there.

Roles, teams and permissions

Decide who sees what, down to a single field. Scope deals to their owner or team, and check it with “View as”.

An audit log of everything

Every action by every person and automation, searchable and exportable.

What Rodok does for law firms

A clear line between what is in the product and what is not, so you can decide in a minute.

Covered

  • LinkedIn signals from posts, job changes and company news
  • Referral partners tracked on every contact
  • A draft first message for each signal
  • Follow-up reminders and email on the record

Not what Rodok is for

  • Paid ads
  • Website builds
  • Case management and billing

Pricing

Seats are included, and credits cover signals, lead lists and AI.

Starter$29a month

3 seats, $9 per extra seat. The CRM: pipeline, contacts, Gmail and Outlook, calendar, booking links and reports.

Start with Starter
Pro$79a month

3 seats, $19 per extra seat. Everything in Starter plus LinkedIn signals, the lead database, sequences and AI agents to find new clients.

Start with Pro

Lead generation for lawyers is how a firm that serves businesses finds the founders, executives and general counsel who will need it, and builds the relationships that send work. Most firms grow through referrals and reputation, so the practical goal is to add a second, steady source: watching for public events that often come before a legal need, and keeping a record of every referral partner. This page also covers law firm lead generation and lead generation for attorneys, and it is written for firms with business clients. Consumer practices such as personal injury or family law work differently, and Rodok fits them less.

How clients really come to a law firm

Legal services are a trust purchase made at a moment of need, so the channels that work are the ones that put you in the buyer's mind before that moment.

  • Referrals from other professionals. Accountants, bankers, insurance brokers and lawyers in other practice areas meet clients when they hit a problem. A partner who knows exactly what you do sends better matters.
  • Past clients. Clients return and recommend when you stay in touch between matters.
  • Direct outreach. A short note to a business leader tied to something you noticed, sent where the professional rules in your state allow it. Check your state bar's rules on advertising and solicitation before you send any outreach, because they differ from state to state.

The stages of a new matter

Firms commonly use: inquiry, conflict check, consultation, engagement letter or retainer, and onboarding. The conflict check matters. Keep matter details and privileged information out of any sales tool. A CRM is for business development, and your practice management system holds the file. See CRM for law firms.

Signals worth watching

These are public events that often come before a business needs a lawyer. Each tracker is a sentence you type into Rodok Pro. Rodok reads LinkedIn posts, job changes, hiring and company news.

  • A founder announces a new company. Tracker: "founders posting that they just launched or incorporated a company in (your state)". New companies need formation, contracts and employment documents.
  • A company raises money. Tracker: "companies announcing a funding round in (your market)". Financings involve counsel. See funding round.
  • A general counsel or compliance lead arrives. Tracker: "general counsel, heads of legal and compliance officers who started a new role in the last 90 days at companies with 50 to 1000 employees". A new legal leader often reviews outside firms. See new executive.
  • A restructure or leadership change. Tracker: "companies announcing a restructure, layoffs or a new CEO in (region)". These can involve employment, contracts and governance. See layoffs or restructure and leadership change.
  • A request for a lawyer. Tracker: "posts asking for an attorney, lawyer or legal advice recommendation for a business". See recommendation request.

A first message example

An example with made-up names, from a firm serving startups:

Hi Naomi, congratulations on the seed round for Fieldstone. Early financings tend to raise questions about the cap table, employee equity and customer contracts. We are a small firm that works with early-stage software companies on exactly those. If it helps, I can send a short checklist of what founders usually sort out in the first 90 days after a round. No obligation.

A weekly routine in three steps

  1. Monday: read the signals. Add the companies that match your practice, and dismiss the rest.
  2. Midweek: two or three careful notes. Name the event, say who you serve, and offer something useful. Send from your own inbox.
  3. Friday: look after partners. Thank any referral source who sent work, and set a next step on every open consultation.

Where Rodok fits and where it does not

Rodok is a sales CRM. Starter holds companies, people, deals, email and tasks. Pro adds LinkedIn signals, a lead database that finds people by title, company size and industry and usually returns a work email, plus sequences sent from your own Gmail or Outlook. LinkedIn steps are tasks for you.

It does not run ads, build websites or handle case management, time tracking, trust accounting or billing. Keep those in your practice management system. It suits firms with business clients more than consumer practices. The FTC states that CAN-SPAM makes no exception for business-to-business email (FTC CAN-SPAM guide).

Frequently asked questions

What is the best way for a lawyer to get clients?

For business practices, referrals from accountants, bankers and other lawyers, plus past clients who come back. Add a steady second source, such as respectful outreach tied to a public event, so a slow quarter does not depend on one referrer.

Can lawyers use LinkedIn to find clients?

Yes, many do, mostly to build reputation and to see when a business has news. Check your state bar's rules on solicitation and advertising first, and keep messages short, honest and specific.

Should a law firm buy a lead list?

Be careful. A bought list is a snapshot, and unsolicited mass messages can raise professional-conduct questions. A smaller list you build from current titles and company details, with a real reason to write, is usually the safer choice.

Rodok for other industries