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Rodok for contractors

Lead generation for contractors: find commercial clients

Rodok watches LinkedIn for owners, developers and general contractors who just announced a project, a hire or a move, and keeps each one in your pipeline.

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From $29 a month for 3 seats.

Signals
Trackers
New8Hot2Saved3In CRM41Dismissed12All64
SignalTypeHeatContactCompanyTrackerFound
Sam Ortiz started a new role as VP of Sales at Northgate Logistics
Job change
Hot
Sam Ortiz
Northgate Logistics
New sales leaders
Brightfield Clinics is hiring a site manager and nurses for its new Lyon clinic
Hiring
Warm
Marc Delorme
Brightfield Clinics
Clinics hiring in France
Orbit Pay raised a $14M Series A to expand across West Africa
Growth
Warm
Yusuf Bello
Orbit Pay
Funding in Europe
Casa Lumen opens in Barcelona this spring and is recruiting its first team
Post
Warm
Lucía Ortega
Casa Lumen
Hotels opening in Europe
Vela Dental is opening three new practices in Bordeaux
Hiring
Hot
Claire Martin
Vela Dental
Clinics hiring in France
Ines Hartmann started a new role as Head of Operations at Kestrel Foods
Job change
Warm
Ines Hartmann
Kestrel Foods
New sales leaders
The Saffron Edinburgh reopens after a renovation and is hiring front office staff
Post
Warm
Oliver Grant
The Saffron Edinburgh
Hotels opening in Europe
Northwind Telecom is hiring 12 sales reps for Austin and Denver
Growth
Warm
Daniel Brooks
Northwind Telecom
Funding in Europe
Count 8

People showing a buying signal, found for contractors. Example data.

Rodok watches LinkedIn for owners, developers and general contractors who just announced a project, a hire or a move, and keeps each one in your pipeline. Built around how contractors actually sell, so you start from your own stages instead of a blank page.

The whole CRM, not just the pipeline. Contacts, companies, tasks, email, automations, chat and the lead finder, in one app.

01Find

People from one sentence

Describe who you sell to. Rodok finds them by role, company size and city, with their work email, and sets apart the ones already in your CRM.

Every feature, and which plan has it

Pro includes everything in Starter.

  • Companies and peopleStarterEvery email, meeting, note and file on the record.
  • Deals and the pipeline boardStarterYour own stages, amounts, close dates and owners.
  • Tasks and remindersStarterA next step on every record and one list for the day.
  • Gmail and OutlookStarterEmail syncs onto the right contact, and you send from your own mailbox.
  • Calendar and booking linksStarterYour free times on a page; a booking files the contact and lands in both calendars.
  • Reports and forecastingStarterForecast against quota, pipeline by stage and win rates, per rep.
  • Team chatStarterChannels, direct messages and a thread on every deal, with @mentions.
  • ImportStarterBring contacts and companies in from Excel or CSV.
  • LinkedIn signalsProDescribe a signal in a sentence; trackers find the posts, job changes and hiring that match.
  • Lead finderProFind people by title, seniority, company size, industry and market, usually with a work email.
  • EnrichmentProFill in the company, website and LinkedIn page for the people you add.
  • SequencesProEmail steps from your own mailbox and LinkedIn steps as tasks for the rep.
  • Replies inboxProReplies sorted by intent, so the ones that matter come first.
  • AutomationsProSay what should happen; it runs from a signal, a deal moving, a schedule or a webhook.
  • AI assistantProAsk in plain words; it finds people, writes emails and fills the CRM, and asks before it sends or spends.
  • Teams and custom rolesProDecide who sees what, down to a field, and check it with View as.

And the rest. Integrations, booking, reports, chat, roles and an audit log, already connected.

Works with the tools you already use

Gmail, Outlook or any mailbox, Google Calendar, LinkedIn, Slack, webhooks, and imports from Excel or CSV. AI is built in, with nothing to set up.

Booking links

Your own page with your free times. A booking files the contact and lands in both calendars.

Reports and forecasting

Forecast against quota, pipeline by stage, win rates and the sequence-to-deal funnel, per rep.

Team chat on every record

Channels, direct messages and a thread on every deal, with @mentions of teammates and records.

AI that knows your business

Give it your website. It writes your profile, who you sell to and how, and every message starts from there.

Roles, teams and permissions

Decide who sees what, down to a single field. Scope deals to their owner or team, and check it with “View as”.

An audit log of everything

Every action by every person and automation, searchable and exportable.

What Rodok does for contractors

A clear line between what is in the product and what is not, so you can decide in a minute.

Covered

  • LinkedIn signals from project posts, hiring and job changes
  • Owners, developers and general contractors in one CRM
  • A draft first message for each signal
  • Follow-up tasks with dates on every bid

Not what Rodok is for

  • Paid ads
  • Estimating and takeoff
  • Project management and scheduling

Pricing

Seats are included, and credits cover signals, lead lists and AI.

Starter$29a month

3 seats, $9 per extra seat. The CRM: pipeline, contacts, Gmail and Outlook, calendar, booking links and reports.

Start with Starter
Pro$79a month

3 seats, $19 per extra seat. Everything in Starter plus LinkedIn signals, the lead database, sequences and AI agents to find new clients.

Start with Pro

Lead generation for contractors is how a construction firm finds the owners, developers and general contractors who will invite it to bid. For commercial and trade contractors the work rarely comes from a single ad. It comes from relationships, public bid notices and being known to the people who are about to build. This page also covers contractor lead generation and construction lead generation, and it focuses on commercial work. Homeowner leads from consumer marketplaces are a different business that Rodok does not cover.

How commercial work really reaches a contractor

A subcontractor or specialty trade usually gets work in one of three ways.

  • Invited by a general contractor. The GC sends a bid invitation to subs it already knows and trusts. Getting onto that list is the whole game.
  • Hired directly by an owner or developer. Owners with repeat building programs, such as property managers, operators and developers, often keep a short list of contractors they call first.
  • Public bidding. Government and institutional projects are advertised. Federal opportunities are posted on SAM.gov, which lists pre-solicitation, solicitation and award notices and lets you save searches (SAM.gov contract opportunities). State and local agencies run their own bid boards.

The stages of a bid

Contractors name them roughly like this: invitation or lead, site walk, estimate and takeoff, bid submitted, clarification and leveling, award, contract and preconstruction. The long pause is between bid submitted and award. A contractor who logs a next step and a date on every submitted bid will follow up while the decision is still open.

Signals worth watching

These are public events that often come before a construction purchase. Each tracker is a sentence you type into Rodok Pro. Rodok reads LinkedIn posts, job changes, hiring and company news.

  • An owner or developer announces a project. Tracker: "posts announcing a new building, expansion or groundbreaking in (region)". The earlier you reach them, the more likely you are on the bid list. See new office or market.
  • A company raises money or opens a location. Tracker: "companies announcing a funding round or a new facility in (region)". New money often means new space. See funding round.
  • A general contractor wins a project. Tracker: "general contractors posting that they were awarded a (project type) in (region)". A GC that just won work needs subs for it. See big customer win.
  • A company hires a facilities or construction role. Tracker: "companies hiring a facilities manager, construction manager or project engineer in (region)". A hire like this often points to a build or renovation program. See hiring surge.
  • A new decision maker arrives. Tracker: "facilities directors and operations leaders who started a new role in the last 90 days at companies with 50 to 1000 employees". New leaders reconsider their vendors. See new executive.

A first message example

An example with made-up names, from a mechanical subcontractor:

Hi Marcus, I saw Harbor Ridge Logistics is breaking ground on the new distribution center in Tulsa. We are a mechanical contractor that has built warehouse HVAC and ventilation for similar sites. If you are building a bid list for the mechanical package, I would like to be on it. Happy to send three recent projects and our references.

A weekly routine in three steps

  1. Monday: check the signals. Open the hot ones. Add owners, developers and GCs who match your trade and your region.
  2. Midweek: reach out and follow up on bids. Send a first message to two or three new names. Call the people behind bids that are still open.
  3. Friday: update the pipeline. Every bid gets a status, a next step and a date.

Where Rodok fits and where it does not

Rodok is a sales CRM. Starter tracks companies, people, deals, email and tasks. Pro adds LinkedIn signals, a lead database that finds people by title, company size, industry and market, and sequences sent from your own Gmail or Outlook. LinkedIn steps are tasks for you.

It does not run ads, estimate jobs, schedule crews or manage projects. Keep your estimating and project software for those. Rodok fits commercial and industrial work where you sell to businesses, not retail homeowner work.

Frequently asked questions

How do subcontractors get on a general contractor's bid list?

Introduce yourself before there is a project, send your references and relevant jobs, and respond quickly to invitations even when you decline. A short message to the estimator or project manager at the right moment, such as right after the GC wins a job, works better than a general capabilities email.

Is a lead marketplace the best way to get contractor leads?

Marketplaces can supply some jobs, but you are often competing with several other firms for the same inquiry. Commercial contractors usually do better building direct relationships with owners and general contractors, who return repeatedly.

Can a contractor use LinkedIn to find work?

Yes, for commercial work. Owners, developers and project leaders post about openings, awards and hires there. Rodok watches those posts and moves for you.

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