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Rodok for chief executives

CEO email list: build a current one instead of buying a stale file

Rodok helps you find the CEOs and founders who match your market, see when something changes at their company, and write them a short, direct first message.

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From $29 a month for 3 seats.

Signals
Trackers
New8Hot2Saved3In CRM41Dismissed12All64
SignalTypeHeatContactCompanyTrackerFound
Sam Ortiz started a new role as VP of Sales at Northgate Logistics
Job change
Hot
Sam Ortiz
Northgate Logistics
New sales leaders
Brightfield Clinics is hiring a site manager and nurses for its new Lyon clinic
Hiring
Warm
Marc Delorme
Brightfield Clinics
Clinics hiring in France
Orbit Pay raised a $14M Series A to expand across West Africa
Growth
Warm
Yusuf Bello
Orbit Pay
Funding in Europe
Casa Lumen opens in Barcelona this spring and is recruiting its first team
Post
Warm
Lucía Ortega
Casa Lumen
Hotels opening in Europe
Vela Dental is opening three new practices in Bordeaux
Hiring
Hot
Claire Martin
Vela Dental
Clinics hiring in France
Ines Hartmann started a new role as Head of Operations at Kestrel Foods
Job change
Warm
Ines Hartmann
Kestrel Foods
New sales leaders
The Saffron Edinburgh reopens after a renovation and is hiring front office staff
Post
Warm
Oliver Grant
The Saffron Edinburgh
Hotels opening in Europe
Northwind Telecom is hiring 12 sales reps for Austin and Denver
Growth
Warm
Daniel Brooks
Northwind Telecom
Funding in Europe
Count 8

People showing a buying signal, found for chief executives. Example data.

Rodok helps you find the CEOs and founders who match your market, see when something changes at their company, and write them a short, direct first message. Built around how chief executives actually sell, so you start from your own stages instead of a blank page.

The whole CRM, not just the pipeline. Contacts, companies, tasks, email, automations, chat and the lead finder, in one app.

01Find

People from one sentence

Describe who you sell to. Rodok finds them by role, company size and city, with their work email, and sets apart the ones already in your CRM.

Every feature, and which plan has it

Pro includes everything in Starter.

  • Companies and peopleStarterEvery email, meeting, note and file on the record.
  • Deals and the pipeline boardStarterYour own stages, amounts, close dates and owners.
  • Tasks and remindersStarterA next step on every record and one list for the day.
  • Gmail and OutlookStarterEmail syncs onto the right contact, and you send from your own mailbox.
  • Calendar and booking linksStarterYour free times on a page; a booking files the contact and lands in both calendars.
  • Reports and forecastingStarterForecast against quota, pipeline by stage and win rates, per rep.
  • Team chatStarterChannels, direct messages and a thread on every deal, with @mentions.
  • ImportStarterBring contacts and companies in from Excel or CSV.
  • LinkedIn signalsProDescribe a signal in a sentence; trackers find the posts, job changes and hiring that match.
  • Lead finderProFind people by title, seniority, company size, industry and market, usually with a work email.
  • EnrichmentProFill in the company, website and LinkedIn page for the people you add.
  • SequencesProEmail steps from your own mailbox and LinkedIn steps as tasks for the rep.
  • Replies inboxProReplies sorted by intent, so the ones that matter come first.
  • AutomationsProSay what should happen; it runs from a signal, a deal moving, a schedule or a webhook.
  • AI assistantProAsk in plain words; it finds people, writes emails and fills the CRM, and asks before it sends or spends.
  • Teams and custom rolesProDecide who sees what, down to a field, and check it with View as.

And the rest. Integrations, booking, reports, chat, roles and an audit log, already connected.

Works with the tools you already use

Gmail, Outlook or any mailbox, Google Calendar, LinkedIn, Slack, webhooks, and imports from Excel or CSV. AI is built in, with nothing to set up.

Booking links

Your own page with your free times. A booking files the contact and lands in both calendars.

Reports and forecasting

Forecast against quota, pipeline by stage, win rates and the sequence-to-deal funnel, per rep.

Team chat on every record

Channels, direct messages and a thread on every deal, with @mentions of teammates and records.

AI that knows your business

Give it your website. It writes your profile, who you sell to and how, and every message starts from there.

Roles, teams and permissions

Decide who sees what, down to a single field. Scope deals to their owner or team, and check it with “View as”.

An audit log of everything

Every action by every person and automation, searchable and exportable.

What Rodok does for chief executives

A clear line between what is in the product and what is not, so you can decide in a minute.

Covered

  • CEOs and founders found by title, company size, industry and market
  • A work email usually included
  • Funding, launch and new-market signals on Pro
  • Replies sorted in one inbox

Not what Rodok is for

  • Replacing your legal or compliance advice
  • Running ads or building websites
  • Back-office and finance systems

Pricing

Seats are included, and credits cover signals, lead lists and AI.

Starter$29a month

3 seats, $9 per extra seat. The CRM: pipeline, contacts, Gmail and Outlook, calendar, booking links and reports.

Start with Starter
Pro$79a month

3 seats, $19 per extra seat. Everything in Starter plus LinkedIn signals, the lead database, sequences and AI agents to find new clients.

Start with Pro

A CEO email list is a set of chief executives and founders with a company and a way to reach them. You can buy a static CEO contact list, or build one you can refresh and aim at the companies that fit your product. Rodok builds the list from filters you can rerun, and shows you which CEOs have something happening right now.

What a CEO cares about and how they are reached

A CEO is paid to care about growth, cash, hiring and risk, and does not have time for tools that sound like features. They respond to a sentence about their company, not about your product. "You opened a second office in Austin" works. "We are the leading platform" does not.

How you reach them depends on the size of the company:

  • Founder-CEOs of small companies read their own email and post on LinkedIn. A short, specific message can reach them directly, and a reply often comes in a line or two.
  • CEOs of larger companies are guarded by an executive assistant or a chief of staff. A message to the CEO will often be forwarded down to the person who owns the problem, so write it so that forwarding it makes sense.
  • Other routes: a warm introduction, or a comment on a post they wrote.

Ask for a small next step, such as a short reply or a 15-minute call.

How to find CEOs and build the list

MethodWhat you getThe catch
LinkedIn by handTitles, posts, who they followNo email, and slow at volume
Company sites and pressNames of founders and executivesOut of date quickly
Rodok's lead database (Pro)People by title, seniority, company size, industry and market, usually with a work emailRerun any time

In Rodok you describe the list in a sentence: "founders and CEOs of US software companies with 11 to 50 employees". Rodok sets the filters, and you edit them: job titles (CEO, founder, co-founder, owner, managing director), seniority, company size, industry, cities or countries, and verified emails only. Add the title variants, because small companies use "founder", "owner" or "president" instead of CEO. Results usually include a work email, but not every person has one.

How to verify the emails

  1. Turn on verified emails only when you build the list, then check a handful by hand.
  2. Send a small batch first and read the bounces. Remove every address that bounces.
  3. Check that the CEO still holds the role: look at their LinkedIn profile or the company's team page.

The rules for emailing a CEO

CAN-SPAM in the United States has no business-to-business exception. The FTC guide says the law makes no exception for business-to-business email: be truthful about who you are, include a physical address and honor opt-outs. Read the FTC compliance guide. CASL (Canada) and GDPR (EU and UK) cover their regions. This is not legal advice.

Signals that a CEO is about to buy

CEOs buy when something changes. These trackers watch LinkedIn posts, job changes and hiring on Rodok Pro:

  • A new CEO. Tracker: "CEOs who started a new role in the last 90 days at companies with 50 to 500 employees". A new chief executive reshapes priorities early. See leadership change.
  • A funding round. Tracker: "founders announcing a funding round in the US". Money creates a plan to spend it. See funding round.
  • A new market or office. Tracker: "CEOs announcing a new office or expansion into (market)". See new office or market.
  • A founder posting about a problem. Tracker: "founders posting about (the problem you solve)". See problem post.

A first message to a CEO

An example, with made-up names:

Subject: Your new Denver office Hi Marcus, congratulations on opening the Denver office. When a team of 30 becomes two sites, the first thing to slip is usually who owns which customer. We make that visible in a few clicks. Worth a two-line reply if it is on your mind?

For more structure see the cold email template and LinkedIn prospecting.

Frequently asked questions

Where can I get a CEO email list?

You can buy one from a data vendor or build one. A bought file is fast but its age is hidden. With Rodok Pro you describe the CEOs you want and build a list from its lead database, which usually returns a work email, and you can rerun it whenever you like.

Do CEOs actually read cold email?

Some do, especially founders of small companies, because the inbox is theirs. At larger companies the message is often handled by an assistant or forwarded. Short, specific messages that mention something real about their company are the ones that get answered.

Should I email the CEO or someone below them?

It depends on the size of the company and the price of what you sell. In a small company, the CEO is often the buyer. In a larger one, write to the person who owns the problem and mention the CEO only if you have a strong reason.

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