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Rodok for sellers to chief HR officers

CHRO email list: build a current list of chief HR officers

Rodok finds the CHROs and chief people officers at the companies you sell to, and flags new HR chiefs, restructures and expansion.

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From $29 a month for 3 seats.

Signals
Trackers
New8Hot2Saved3In CRM41Dismissed12All64
SignalTypeHeatContactCompanyTrackerFound
Sam Ortiz started a new role as VP of Sales at Northgate Logistics
Job change
Hot
Sam Ortiz
Northgate Logistics
New sales leaders
Brightfield Clinics is hiring a site manager and nurses for its new Lyon clinic
Hiring
Warm
Marc Delorme
Brightfield Clinics
Clinics hiring in France
Orbit Pay raised a $14M Series A to expand across West Africa
Growth
Warm
Yusuf Bello
Orbit Pay
Funding in Europe
Casa Lumen opens in Barcelona this spring and is recruiting its first team
Post
Warm
Lucía Ortega
Casa Lumen
Hotels opening in Europe
Vela Dental is opening three new practices in Bordeaux
Hiring
Hot
Claire Martin
Vela Dental
Clinics hiring in France
Ines Hartmann started a new role as Head of Operations at Kestrel Foods
Job change
Warm
Ines Hartmann
Kestrel Foods
New sales leaders
The Saffron Edinburgh reopens after a renovation and is hiring front office staff
Post
Warm
Oliver Grant
The Saffron Edinburgh
Hotels opening in Europe
Northwind Telecom is hiring 12 sales reps for Austin and Denver
Growth
Warm
Daniel Brooks
Northwind Telecom
Funding in Europe
Count 8

People showing a buying signal, found for sellers to chief HR officers. Example data.

Rodok finds the CHROs and chief people officers at the companies you sell to, and flags new HR chiefs, restructures and expansion. Built around how sellers to chief HR officers actually sell, so you start from your own stages instead of a blank page.

The whole CRM, not just the pipeline. Contacts, companies, tasks, email, automations, chat and the lead finder, in one app.

01Find

People from one sentence

Describe who you sell to. Rodok finds them by role, company size and city, with their work email, and sets apart the ones already in your CRM.

Every feature, and which plan has it

Pro includes everything in Starter.

  • Companies and peopleStarterEvery email, meeting, note and file on the record.
  • Deals and the pipeline boardStarterYour own stages, amounts, close dates and owners.
  • Tasks and remindersStarterA next step on every record and one list for the day.
  • Gmail and OutlookStarterEmail syncs onto the right contact, and you send from your own mailbox.
  • Calendar and booking linksStarterYour free times on a page; a booking files the contact and lands in both calendars.
  • Reports and forecastingStarterForecast against quota, pipeline by stage and win rates, per rep.
  • Team chatStarterChannels, direct messages and a thread on every deal, with @mentions.
  • ImportStarterBring contacts and companies in from Excel or CSV.
  • LinkedIn signalsProDescribe a signal in a sentence; trackers find the posts, job changes and hiring that match.
  • Lead finderProFind people by title, seniority, company size, industry and market, usually with a work email.
  • EnrichmentProFill in the company, website and LinkedIn page for the people you add.
  • SequencesProEmail steps from your own mailbox and LinkedIn steps as tasks for the rep.
  • Replies inboxProReplies sorted by intent, so the ones that matter come first.
  • AutomationsProSay what should happen; it runs from a signal, a deal moving, a schedule or a webhook.
  • AI assistantProAsk in plain words; it finds people, writes emails and fills the CRM, and asks before it sends or spends.
  • Teams and custom rolesProDecide who sees what, down to a field, and check it with View as.

And the rest. Integrations, booking, reports, chat, roles and an audit log, already connected.

Works with the tools you already use

Gmail, Outlook or any mailbox, Google Calendar, LinkedIn, Slack, webhooks, and imports from Excel or CSV. AI is built in, with nothing to set up.

Booking links

Your own page with your free times. A booking files the contact and lands in both calendars.

Reports and forecasting

Forecast against quota, pipeline by stage, win rates and the sequence-to-deal funnel, per rep.

Team chat on every record

Channels, direct messages and a thread on every deal, with @mentions of teammates and records.

AI that knows your business

Give it your website. It writes your profile, who you sell to and how, and every message starts from there.

Roles, teams and permissions

Decide who sees what, down to a single field. Scope deals to their owner or team, and check it with “View as”.

An audit log of everything

Every action by every person and automation, searchable and exportable.

What Rodok does for sellers to chief HR officers

A clear line between what is in the product and what is not, so you can decide in a minute.

Covered

  • CHROs and chief people officers found by title, company size, industry and market
  • A work email usually included, not for everyone
  • New-in-role, restructure and expansion signals on Pro
  • Email steps sent from your own Gmail or Outlook

Not what Rodok is for

  • Replacing your legal or compliance advice
  • Running ads or building websites
  • HRIS, payroll and recruiting software

Pricing

Seats are included, and credits cover signals, lead lists and AI.

Starter$29a month

3 seats, $9 per extra seat. The CRM: pipeline, contacts, Gmail and Outlook, calendar, booking links and reports.

Start with Starter
Pro$79a month

3 seats, $19 per extra seat. Everything in Starter plus LinkedIn signals, the lead database, sequences and AI agents to find new clients.

Start with Pro

A CHRO email list is a set of chief human resources officers and chief people officers with their companies and a way to reach them. The title usually exists at larger companies, so it is narrower than an HR list. You can buy a static file or build one you refresh. Rodok builds it from filters you can rerun.

What a CHRO cares about and how they are reached

A CHRO is a member of the leadership team and works closely with the CEO and the board on pay, succession, culture and the cost of the workforce. They are rarely interested in a tool for its own sake. They respond to a clear tie to a decision they are already facing: a reorganization, a merger, a new market.

  • They are protected. An executive assistant or a chief of staff manages the calendar. A short note to the CHRO plus a related note to a VP of HR or total rewards often works better than one note alone.
  • They want peer proof more than features. A reference from a similar company counts for more than a demo link.
  • Their year follows the business. Planning and benefits cycles set when budget is open. Ask about it.

For smaller companies the leader is a head of people or director of HR, covered in the HR directors email list.

How to find CHROs and build the list

MethodWhat you getThe catch
LinkedIn by handCurrent titles and recent postsSlow, and no email
Company websitesLeadership pages with namesOften out of date, rarely an email
Rodok's lead database (Pro)People by title, seniority, company size, industry and market, usually with a work emailNot everyone has an email

In Rodok you type the list, for example "chief human resources officers and chief people officers at companies with 1,000 to 10,000 employees in the US". Rodok turns it into filters you can edit: job titles, seniority, company size, industry, cities or countries, and verified emails only. Add variants (CHRO, chief people officer, chief talent officer, SVP human resources). A lead usually comes with a work email, but not every person has one.

How to verify the emails

  1. Filter for verified emails only, then check a sample by hand.
  2. Send a small batch first, watch for bounces and remove each bounced address.
  3. Confirm the person is still in the role. Leaders at this level change companies, which is the main reason a bought file goes stale.

The rules for emailing a CHRO

In the United States, CAN-SPAM covers business email. The FTC guide says the law makes no exception for business-to-business email, and asks for accurate header information, a non-misleading subject line, a valid postal address and an opt-out honored within 10 business days. Read the FTC compliance guide. CASL (Canada) and GDPR (EU and UK) cover their regions. This is general information, not legal advice.

Signals that a CHRO is about to buy

Each tracker is a sentence you type into Rodok Pro, which reads LinkedIn posts, job changes and hiring.

  • A new CHRO. Tracker: "chief human resources officers and chief people officers who started a new role in the last 90 days at companies with 1,000 to 10,000 employees". See new executive hired and new role outreach templates.
  • A restructure. Tracker: "companies announcing layoffs or a reorganization in (market)". See layoffs or restructure.
  • A leadership change at the top. Tracker: "companies announcing a new CEO or leadership team change". A new CEO often reshapes the people agenda. See leadership change.
  • An expansion. Tracker: "companies announcing a new office or expansion into (region)". See new office or market.

A first message to a CHRO

An example with made-up names:

Subject: Northgate's reorganization Hi Elena, I saw Northgate announced a reorganization into three business units. Teams in that position often have to rebuild role structures and pay bands in a few months. We help with that part. If it is on your plate, I can send a short example from a similar company. If not, no problem.

See the cold email template.

Frequently asked questions

What is the difference between a CHRO and a chief people officer?

Mostly the name. Both lead HR at the executive level, and many companies prefer "people" in the title. Include both in your filters.

In the United States, CAN-SPAM applies to business email, so use a truthful sender and subject, include a postal address and honor opt-outs. Canada and the EU and UK have their own rules. This is general information, not legal advice.

Should I buy a CHRO email list or build one?

A bought file cannot show how old each record is, and executives move. Building from current titles gives you a list you can rerun. Rodok builds it from filters you can rerun.

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